Wednesday, March 30, 2016

Social Media Networking Site for SEO / Internet Marketing in INDIA

What Is Social Media Marketing?

1. Social media marketing refers to the process of gaining traffic or attention through social media sites. we can use a lot of activities on various social media websites in India such as posting, share, commenting videos, Images, and useful content with our link.

2. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages encourages readers to share it across their social networks.

Social networking websites allow individuals and businesses to interact with one another and build relationships and communities on-line. Social networking sites act as word of mouth or more accurately, e-word of mouth.

Social networking websites are based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants and values.

One of the main purposes of employing Social Media in marketing is as a communications tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products

List of  List of  Best Social Media Networking Site for SEO / Internet Marketing in INDIA 


Top 15 Most Popular Social Networking Sites

1.  Facebook


1,100,000,000 - Estimated Unique Monthly Visitors | 3 - Compete Rank | 3 - Quantcast Rank | 2 - Alexa Rank | Last Updated March 1, 2016.

The Most Popular Social Networking Sites

2  Twitter


310,000,000 - Estimated Unique Monthly Visitors | 21 - Compete Rank | 8 - Quantcast Rank | 8 - Alexa Rank

3. LinkedIn


 255,000,000 - Estimated Unique Monthly Visitors | 25 - Compete Rank | 19 - Quantcast Rank | 9 - Alexa Rank

4. Pinterest

250,000,000 - Estimated Unique Monthly Visitors | 27 - Compete Rank | 13 - Quantcast Rank | 26 - Alexa Rank

5.  Google Plus+


By eBizMBA Rank | 120,000,000 - Estimated Unique Monthly Visitors

"Everyone from your grandma to your tween niece has a social network account. In this review, we'll find out why people are so addicted to social media sites. The battle for likes, retweets and sharing begins."

6. Tumblr

 110,000,000 - Estimated Unique Monthly Visitors | 55 - Compete Rank | *13* - Quantcast Rank | 34 - Alexa Rank | Last Updated March 1, 2016.

7. Instagram


100,000,000 - Estimated Unique Monthly Visitors

People also ask

8.  VK


80,000,000 - Estimated Unique Monthly Visitors

9. Flickr

123 - eBizMBA Rank | 65,000,000 - Estimated Unique Monthly Visitors | 138 - Compete Rank | 139 - Quantcast Rank | 91 - Alexa Rank | Last Updated March 1, 2016.

The Most Popular Social Networking Sites.

10. Vine

581 - eBizMBA Rank | 42,000,000 - Estimated Unique Monthly Visitors | 237 - Compete Rank | 335 - Quantcast Rank | 1,172 - Alexa Rank | Last Updated March 1, 2016.

"And Others A lot Of Social Media Networking Website are available in the world."

Overview Of Social Media by User :-

Social networking websites are virtual communities that encourage and foster interaction among members of a group by allowing them to post personal information, communicate with other users and connect their personal profiles to others' profiles.

In most instances, membership in a web community is achieved by registering as a user of that website. Frequently visiting and interacting with others who use that website makes one's network stronger.


"While many social networking websites are open to anyone, some are open only to people in a certain age group, or who belong to a specific real world community or occupation. Examples of popular social networking websites include MySpace, Facebook, Bebo, YouTube,, and LinkedIn."


                                             **Thank You So Much**


Friday, September 18, 2015

What is SEO and It's types

Search engine optimization (SEO) is "the practice of increasing the quantity and quality of  the traffic that you earn through the organic results in search engines,"


Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.                                                 

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings.
In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

Here is a quick overview-

White Hat SEO:- refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.       

Black Hat SEO :- refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Gray hat SEO:-  recognizable by 'affordable' pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.
In the end there is really no 'right' or 'wrong' way to do search engine optimization, but those shopping for SEO services should be aware of the different types and approaches so that they know the level of risk they are taking on.

On-Page SEO refers to how well your website’s content is presented to search engines. This type of SEO gets your site on the list of search results for a given keyword search and can usually be improved quickly.

Even though it accounts for only about 25% of how search engines score and rank your website, it is worth making it the first step of your SEO strategy since it is easy enough to do and provides almost immediate improvement.

Off-Page SEO refers to your site’s “authority” on the Internet, which is determined by what other websites “say” about your site. Off-page SEO is about getting your site to the top of the list of search results, and usually takes time to improve.

On page and off page optimization are two most touted words in the field of search engine optimization. Though the on-page vs off-page debate is as old as Google, it is still an area of constant debate. But the truth is both are vital to the success of an online business. Though the world of SEO has changed forever with the evolution of social media, it is very important for online businesses to understand the relevance of these two processes in order to get organic traffic from search engines.

On page Optimization

On-Page SEO refers to how well your website’s content is presented to search engines. On page optimization involves ensuring whether a particular webpage is structured in a manner so that it gets found by the search engines for given keywords and key phrases. It not only helps in getting good search engine ranking but also increases overall readability of the site. The best part is that not much has changed about the on-page optimization approach. It can still be improved immediately by tweaking incorrect elements on a webpage.

There 5 key elements of a successful on page optimization.

1. Page copy
A good content copy is really the key to your success. It is an open secret that you need to produce original, unique and high quality content of relevance on a continuous basis to perform well and rank high on search engines. There are few things you need to keep in mind while creating the content copy.

2. Title Tags
Arguably title tag is the most important element among the “big three”, the other two being page copy and inbound links. Title tag contains the words which appear in the clickable link of the search engine result. Google has limited the page titles up to 70 characters, so it is extremely important that your title tags are keyword-relevant yet concise. For example, when  looking up in Google for a query, you might have noticed the chopped off title tags in few results, that’s because the title tags for that page are too long.

3. Meta Data
Meta data is a well written description summarizing the content of a particular webpage. It was majorly devalued because of a wide practice of spam techniques. Google crawlers though look at the Meta keywords to get an idea about the topicality of the page content. Meta descriptions have to be created within a limit of 155- 160 characters which essentially should not include anything  but alphanumeric characters.

4. Heading Tags
These are the tags which define the content of your page section wise, just like traditional headings and subheadings. There should be one <h1> tag every page, which should include the most relevant key phrase or key word. This tag can be created uptill <h6>, though general practice is to use this till <h3>.

5. Interlinking
Strategically, linking one of your website pages to other similar pages on your website provides context to the search engine and to the readers as well. Some best practices are:


Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks is the currency of any off-page strategy. And, unlike on-page optimization, off-page optimization efforts are not apparently visible on the webpage itself; it does the background work for a better search result.

1. Acquiring Backlinks
Acquiring backlinks to your pages from higher authority sites is now more important than ever. Search engines treat link popularity as one of the key factors for a better search engine ranking. Though, link popularity is not the top ranking factor anymore, as it can easily be manipulated. 

2. Leveraging social interaction with your site
Use of social metrics or social engagement  as a ranking factor is an increasing trend. Besides backlinks, Google now gives prominence to social signals around your content. Whether it’s the number of people who tweet, ‘Like’, social bookmark, or “vote” via Google +1 for your content, your site’s social footprints has a direct relation with your rankings. SEO has now evolved into social.

3. Promote your content via social channels
Make sure to promote your content through multiple social media channels to obtain some social media traction. You can use multiple platforms to engage your audience, keeping the focus on the ones creating maximum buzz for you. There are various platforms at your exposure:


Facebook is the social platform with maximum number of active users at this moment. You can share your content there but don’t use a promotional tone, rather keep it light as people come to Facebook mostly with an intention of socializing in a casual mood. Specially interesting and light topics with pictures get more attention in the form of Likes and Share on Facebook.

You can distribute your content on both these platforms. You can share your content in the form of an article, video, image or even in the form of a simple update.  You can join relevant LinkedIn groups  and share you articles there too. If you have content of great quality you’ll surely be able to create buzz around it.

It has become very important to share any content you create on Google+, as it is from the search engine provider itself. Recently, there is a lot of noise that Google+ has a indirect correlation with your website’s ranking in the search engine. Google also have introduced a new feature called Google Authorship.

Pinterest is the latest social media sensation. The image sharing website allows you to share pictures from your post to appeal to your target audience. If you have an e-commerce site, Pinterest can help you drive your sales.

This is a question & answer platform where a lot of people come searching for the solution to different problems and queries. You can post your content or your opinion in any of the relevant discussion thread and readers can up vote or down vote it. This is in fact the future of commenting. The platform can help you establish yourself as a subject matter expert in your field.

You can create informational videos on topics like make-up tips or different marketing strategies to share them on free video hosting sites like Vimeo, YouTube etc. generating billions of unique viewers every month.

4. Add social book markings
Social bookmarking is one of those old yet useful off-page SEO techniques being used from the pre-Panda and Penguin age. There are many sites like Tumbler, Stumbleupon, Reddit, Delicious, Digg being the most prominent ones, where people come in searching for different content  topics.

5. Guest Blogging
Another way of acquiring strong back links in post Panda era is guest blogging. You have to create relevant and high quality content and submit to the blogs with higher page ranks.. But remember, you should not do it just for the sake of getting back links and also submitting articles to substandard blog sites is not going to fetch you desired benefit.


 **Thank You So Much**